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Posted May 25th, 2017

On a tour that has brought together two of the globe’s most iconic characters with the world’s foremost design visionaries, Peanuts Worldwide today announced that international fashion exhibit "Snoopy & Belle in Fashion" will bring its couture flair to the Lower Level Grand Court West of the Fair Oaks Mall in Fairfax, June 21 – July 18.

In celebration of Washington D.C.’s political style, the exhibition of 10” vinyl Snoopy and Belle dolls will feature all new one-of-a-kind creations by Livelihood’s Ashley Biden, the daughter of former Vice President Joe Biden, and Barbara Tfank, fashion designer for former First Lady Michelle Obama, among other luminaries. Biden’s mini-couture outfits spotlight her new signature brand of Livelihood hoodies, while Tfank’s designs will be exact replicas of two dresses that Mrs. Obama wore to state events.

Biden and Tfank will be joining a group of the world’s foremost fashion names—including Anna Sui, Betsey Johnson, Bibhu Mohapatra, Calvin Klein Collection, Children of our Town, Christian Siriano, Colleen Atwood, Costello Tagliapietra, Cristiano Burani, Danskin x Jenna Dewan Tatum, DSquared2, Diane Von Furstenberg, DKNY by Donna Karan, Dries Van Noten, Emanuel Ungaro, Edwin Oudshoorn, Isaac Mizrahi, Isabel Marant, J. Mendel, Justin Timberlake and Trace Ayala, Kaviar Gauche, Kenneth Cole, Le Mont St Michel, Le Snob, Levi’s, Lisa Perry, MAC Cosmetics, Macario Jimenez, Marta Larsson, OP, Opening Ceremony, Philip Treacy, Rachel Zoe, Rodarte, Royal Asscher x Pluma, Stetson, Swarovski, Tracy Reese, Trussardi, Venera Arapu, VPL by Victoria Bartlett, and Zac Posen.

“Snoopy and Belle have been fashion icons for decades, and we’re very excited to bring their internationally beloved style—which has inspired the greatest designers of our time—to the fans who love them most, right here in the U.S.,” said Melissa Menta, producer of the exhibit and senior vice president at Peanuts Worldwide.

A new Snoopy & Belle In Fashion app guides visitors through the exhibit, provide insider information about the history of the brand and the designers, and offer a chance to vote for your favorite doll set. A directory within the app also allows fans to find locations within the Fair Oaks Mall where customers can purchase Peanuts product as well as the designers’ wares.

In addition to Fairfax, the exhibition has already traveled to Los Angeles, Denver, Sarasota and Nashville, and will visit Brookfield Place in New York City in September.

“Snoopy & Belle in Fashion” is a completely contemporary reimagining of the inaugural “Snoopy in Fashion” project, which debuted in 1984 with such diverse designers as Karl Lagerfeld, Jean-Paul Gaultier, Thierry Mugler, Oscar De La Renta, Giorgio Armani, L.L. Bean, Bob Mackie, and Sonia Rykiel. The show premiered at The Louvre, and went on to tour The L.A. County Museum, and throughout Europe and Asia, and inspired both paperback and hard cover art books.




Where It All Began

Snoopy stepped out of Charles Schulz’s comic strip, Peanuts, and turned soft and huggable in 1968, when Determined Productions presented the world with its first cuddly plush Snoopy.

In no time at all, Snoopy fans around the world began asking for clothes and Determined Productions responded with a line of outfits suitable for Snoopy, the master of disguise. Sometime later, when Snoopy’s sister Belle made her debut as a plush doll, a complete wardrobe was immediately available.

In the early 1980s, Connie Boucher from Determined Productions began to contact the most famous and talented couturiers in the world to create original one-of-a-kind designer outfits for both Snoopy and Belle. The result was a fabulous collection of specially designed haute couture that became an exhibition around the world.

Charles M. Schulz could not believe that famous fashion designers from across the globe would agree to turn their talents to creating clothes for a plush doll, but the Snoopy in Fashion collection is testament to the universal appeal of the world's most famous beagle.

With gala openings at prestigious venues such as the Fashion Institute of Technology in New York and the Seibu Art Forum in Tokyo, Snoopy in Fashion traveled to cities around the world from the mid 1980s through to the early 2000s.

-The End-

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family.Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R),JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), MARC ECKO (R), ARTFUL DODGER and STRAWBERRY SHORTCAKE (R). In addition, Iconix owns interests in the MATERIAL GIRL (R), PEANUTS (R), ED HARDY (R), TRUTH OR DARE (R), MODERN AMUSEMENT (R), BUFFALO (R), NICK GRAHAM (R) and PONY (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.


Media Contacts

Alison Hill and Hannah Purdy, 714.287.2015;